Find Your Flavor
A Journey Through Coffee Varieties and How They Shape Your Cup
At ROWDY, home of specialty coffee in Chiang Mai, we believe every cup tells a story. And that story often begins before the roast or the brew—it begins with the variety of the coffee tree itself.
Like grapes in wine, each coffee variety brings its own character, aroma, and energy. So let’s take a trip through the roots of flavor—and help you find the one that hits just right.
🌱 The Roots of Flavor: How Varieties Came to Be
Most of the coffee we drink comes from two species: Arabica and Robusta. In specialty coffee, Arabica reigns supreme for its complexity, sweetness, and vibrant character.
Within Arabica, a few legendary varieties lead the way:
Bourbon
Typica
SL28 & SL34
Geisha
Caturra, Catuai, Pacamara
And rare Ethiopian landraces like Kurume, Dega, Wush Wush
Each one carries a unique genetic fingerprint that shapes sweetness, acidity, aroma, and bean structure—impacting everything you taste in the cup.
☕ How Varieties Shape the Cup
Before roast and brew, the variety sets the stage.
Bourbon leans chocolatey and comforting
Geisha bursts with florals and tea-like elegance
SL28 delivers juicy blackcurrant and winey acidity
Pacamara swings between tropical brightness and bold body
From density to sugar content, these traits are baked into the bean from the start—and every step after just brings it to life.
🌍 Around the World in a Few Beans
Geisha – Born in Ethiopia, made famous in Panama. Think jasmine, bergamot, and a tea-like body. Elegant and unforgettable.
SL28 & SL34 – Kenyan stars known for juicy fruit, crisp acidity, and sweet complexity. Bold, winey, and deeply flavorful.
Bourbon – Classic, cozy, chocolatey. Cultivated across Latin America and Africa. A smooth favorite for comfort-seekers.
Typica – Clean, balanced, and approachable. A foundational variety with soft sweetness and gentle structure.
Pacamara – Big in every sense. Oversized beans, bold tropical flavors, and surprising spice.
Pink Bourbon – A rising Colombian hybrid with bright florals and juicy tropical fruit. Vibrant and unique.
Wush Wush – Rare, syrupy, and packed with lychee, rose, and exotic notes. For the adventurous only.
🔍 Find Your Flavor
New to specialty coffee Chiang Mai? Here’s a quick guide to help match your taste:
Love floral teas? Try Geisha.
Crave juicy berries & acidity? Go for SL28.
Prefer chocolate & caramel? Bourbon or Typica will comfort you.
Want bold, tropical vibes? Pacamara is your jam.
Looking for something wild? Wush Wush or Pink Bourbon will take you there.
Pro tip: Start with what you already love—then follow your curiosity.
⚔️ Quick Flavor Showdown
Typica: Balanced. Medium body. Subtle sweetness.
Bourbon: Fuller. Richer. Chocolatey comfort.
Geisha: Light, floral, crisp. Refined elegance.
Each one is a gateway. Which one’s yours?
🏁 Where to Begin
At ROWDY, your go-to for specialty coffee Chiang Mai, we’re here to help you discover something unforgettable—whether that’s a safe favorite or a flavor curveball.
Tell us what you’re into—fruity, floral, bold, comforting—and we’ll help you find a cup that actually hits different.
Because great coffee isn’t just about caffeine.
It’s about discovery. It’s about you.
And it all starts with finding your flavor.
#StayROWDY ☕⚡